Steven Pressfield in the “War of Art” talks about overcoming resistance. It’s a daily battle, he describes, for a creative person to sit down and get to work. Meanwhile, in “The Artist Way,” Julia Cameron talks about getting past the inner critic or “censor.” She prescribes daily morning pages as the cure.
In many ways, I am a master of getting to work. Witness this blog, with over 1100 posts to date. Many times in the past, I have set my mind to something and accomplished amazing things. This year, I am hoping to make substantial progress in sales and marketing.
Last year was a banner year for me. I built a new website (you can check it out here), for which I created over a dozen education posts and multiple pages, including sales page content for my book, and a page of student learner video testimonials. In the process, I also created a new YouTube channel and sent out multiple emails to my email list about the book, which created sales.
All in all, it was probably the best year for me in marketing and sales ever, if not because I was so good at it, but because I was actually nice to myself during the process! Turns out it is easier to be successful at something, or at least move forward fairly consistently, when you lighten up 😜.
It’s still a work in progress, but I feel optimistic I can continue demonstrating an empowered mindset. One of the reasons I wanted to return to this blog is because it is easy for me to come up with things and publish. I am hoping it will rub off on my sales and marketing efforts elsewhere.
At the very least, it should help to express myself, as I am here.
Bit by bit, I hope to slay the dragon of perfectionism (ie resistance) and become an unstoppable, happy and healthy self-marketing machine!! 🤩
Yee Haw!